Opinion

If you’ve never been to a product launch from an equipment manufacturer, believe us when we say it’s typically a very big deal. More often than not there is fanfare, a light show, possibly smoke and sometimes even a parade. But when the confetti settles and the food brought out on combine headers (yes, really) is all gone, the real work of appreciating what’s truly new begins. Just this month, John Deere rolled out its new 7R series, trumpeting big improvements over the original launch of the series two years ago. Here’s what John Deere says about the launch: In…

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