If you’re a farmer who didn’t do much forward selling in the last two years, you’ve likely been very happy with the outcome. If you haven’t priced crop for 2013-14 yet, however, it may not end up not having been such a wise plan.

Many farmers are harvesting a big crop right now, and, at the same time, watching markets fall. It’s not a great spot to be in,  especially if you haven’t used any forward pricing options. While there’s nothing to be done about bearish market factors, there are plenty of things farmers could be doing all season long to guard against prices going the wrong way. In the above SoundCloud interview, Jon Dreidger, of FarmLink Marketing Solutions, walks us through the factors at play now, market seasonality, forward pricing options and the best time to start a marketing plan (hint: now).

For more marketing insight from the Ask FarmLink series, click here.

If you cannot hear the embedded interview, click here.

Leave a Reply

 

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Privacy Preference Center

Necessary

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

gdpr, __cfduid, PHPSESSID, wordpress_test_cookie, woocommerce_items_in_cart, woocommerce_cart_hash, wp_woocommerce_session, wordpress_logged_in, wordpress_sec, wp-settings, wp-settings-time, __cf_mob_redir, wordpress_cache, realag
__cfduid

Marketing

Measuring interactions with the ads on the domain.

__gads,fsk_ut_2317
IDE

Statistics

These are used to track user interaction and detect potential problems. These help us improve our services by providing analytical data on how users use this site.

_ga,_gid,_gat,_cb,_chartbeat2,_chartbeat4
_ga,_gid
metrics_token

Preferences

Preference cookies enable the website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

chartdefaults, comment_author, comment_author_email, comment_author_url
JSESSIONID, _os_session,anonymous_votes,csrf-param,csrf-token,user,user-id,user-platform,intercom-session,intercom-lou,intercom-session
personalization_id, tfw_exp