Activists (some would say anarchists) seem to be routinely using the method of releasing shocking undercover videos that attempt to create the perception that all producers are using horrible practices. Whether it be the W5 Poultry video, Ohio Hog Farm Video or any other, this undercover scenario is something that not many producers would be prepared for.
The reality is that even if you felt you do everything on your farm or ranch by the book, the power of video editing is enough to catch and promote just one mishap or scenario in a very negative manner.
One of my great US media friends, Chuck Zimmerman, Founder of AgWired.com, made me aware of a webinar that the Center For Food Integrity is hosting on December 3rd to help producers be more more prepared for undercover video production tactics.
DON”T FORGET: Register for the December 3rd Seminar
I encourage our readership to consider attending this webinar as a part of your risk management strategy. The threat of this type of undercover activist activity a serious threat to our industry and your farm.
