The Beef Straw Man trio published a recommendations report at the end of December, 2013, based on the outcome of meetings held over the last year. The report signals the end of the Beef Straw Man process and provides recommendations based on three strategic priorities: industry profitability, competitiveness, and synergy and alignment.
The first recommendation published in the report is the creation of a “Council of Beef Leaders,” comprised of recognized individuals and organizations, including the Canadian Beef Breeds Council, Canada Beef Inc., Canadian Cattlemen’s Association, National Cattle Feeders Association, Young Cattlemen’s Council, three beef packers and an independent executive chairman.
With the beef straw man process coming to an end, this recommendation, and the others listed in the report, are the responsibility of the cattle industry. The straw man team has retained a Council Convener to initiate, chair and administrate the first meeting of the Council of Beef Leaders, to facilitate a smooth transition.
“The straw man process was industry-led and built on a foundation of inclusion and engagement,” said John Kolk in the Beef Straw Man news release. “Hundreds of people from all sectors of the industry eagerly participated and provided their thoughts and ideas…. There is strong agreement that Canada has all the ingredients for growth and success, and now is the time to seize the opportunity.”
The final report can be found on the Beef Straw Man website or by clicking here (downloads as a PDF): Building a Stronger Canadian Beef Industry: Recommendations from the Straw Man Process