The business of food retailing is undergoing significant changes. There is significant consolidation happening, new entrants like Whole Foods, the growth of WalMart and all of this is happening while the consumer market is not growing overall.
Just like farming technology is allowing food retailers to lower costs and gain more insight into its operations through the collection and analysis of data. Food retailers have always been very interested in what the consumer wants but now the focus on big data is providing real answers on trends.
At the Canfax Market Forum, I had the chance to have a great discussion with John Scott, food retailing expert about the state of the food retailing industry and what specifically do farmers need to know and be aware of. Additionally words like sustainable, local, natural, organic, better are dominating the marketing space. How is this impacting the choice consumers make in the grocery store.
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