If there’s one crop that’s been generating buzz this month, it’s oats, followed closely by flax. A plugged supply chain for our export markets has several farmers exploring other viable crop options for the 2014 growing seasons. Hot on the heels of this, the federal government recently announced funding for the oat market to re-build Canada’s supplying the U.S. pony oat market and tailoring varietal development for it.
In this RealAg Market Update, Chuck Penner, with LeftField Commodity Research, discusses oat market and oat marketing opportunities, some of the hiccups in focusing on the U.S. market (logistics notwithstanding) and, perhaps of most interest, the opportunity for oats as a functional food in Asian markets.
If you cannot see the embedded player, click here to hear this interview.