Think of an event covered by 5,000 journalists from 70 countries. The Winter Olympics? Superbowl XLVIII? A Justin Bieber court appearance? Think again – it’s actually an agriculture and food event, the biggest one in Europe, called Green Week. Now in its 79th year, this edition, staged every January, drew a record 410,000 people (mostly consumers) over nine days, and more international participants than ever. It’s a great opportunity for the ag sector to try moving the needle on public opinion. Opposition in Europe, led by Germany, to biotechnology and other modern crop protection measures remains high. And it shows,…
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