Saik’s Agri-Treks: A Trip to Whole Foods, NYC

Labels, labels everywhere

If decision-making isn’t exactly your forte, grocery shopping can be more than a daunting excursion. There are so many gluten-free-lactose-free-free-range-organic-all-natural-sustainable-recycled choices, it’s hard to distinguish real food from really good marketing.

Quite typically, stores and restaurants react to confusion with simplicity. Whole Foods, for example, integrated a “Health Starts Here” program into its product-line. Products given the stamp of approval are whole foods, plant-strong, nutrient-rich and contain only healthy fats.

If nutrition is your priority, Whole Foods uses the Aggregate Nutrient Density Index (ANDI) to classify products by nutrients available per calorie, on a scale from 1 to 1000.

Health, environment, working conditions — can too many choices be too overwhelming? Find out for yourself. Take a walk through Whole Foods in New York City, in this episode of Agri-Treks with Rob Saik, where niche marketing is highlighted by impressive packaging and extreme price differentiation.


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