Kevin Grier – Will the Consumer Support Such High Retail Beef Prices in 2014?

Photo Courtesy of

Shaun Haney talks to Kevin Grier from the George Morris Center about the demand challenges for retail beef in 2014. Kevin has been doing some interesting research on how much beef is featured in grocery store fliers and he is not liking the trend. One of the big indications for beef demand is always the May long weekend and it is fast approaching.  Get those BBQ’s fired up.

Kevin mentions this is not a question at all of whether consumers are willing to support farmers, instead it is a question of what is going to be your protein of choice in 2014.  The rise in pork prices will definitely help meat sales at the grocery counter.

Don’t Miss Our Cattle Content Feed

With retail beef prices being relatively high, ranchers and feeders need consumers to buck up and keep the demand train rolling. If they will do that is a big question heading into spring.

GET MORE: Other Kevin Grier Interviews

If you cannot see the above embedded audio player, CLICK HERE


Shaun Haney

Shaun grew up on a family seed farm in Southern Alberta. Haney Farms produces, conditions and retails wheat, barley, canola and corn seed. Shaun Haney is the founder of @shaunhaney


Wheat Pete’s Word, Oct 18: Cutting hay, calibrating monitors and harvesting corn

In this episode of The Word, host Peter Johnson takes us through this week's crop notes, and questions around cereals, hay, weed control and poor crops. Have a question you’d like Johnson to address? Or some yield results to send in? Leave him a message at 1-844-540-2014, send him a tweet (@wheatpete), or email him…Read more »


Leave a Reply