Last week, Jimmy Kimmel, an American late night talk show host, ran a segment called Pedestrian Question. The topic of the week? — “What is Gluten?”
Self-identified gluten-free-lovers were left looking more than a little foolish when they couldn’t actually come up with a decent definition of the naturally occurring protein in wheat and other cereals. (In case you missed the chuckle, click here for that video).
While many in agriculture had a good laugh at these consumers’ expense, an observant Twitter follower of mine asked how many farmers know what gluten is? What about those in industry? The guy has a point, my friends. Just like I would never claim to know the ins and outs of setting up a seeder, there are likely many people within the agriculture industry that are clueless when it comes to gluten.
But never fear, dear readers! Eagle-eyed Real Agriculture columnist Rob Wallbridge found this handy YouTube video that not only explains what gluten is, but it also demonstrates why this particular part of wheat flour is so very important to end-users.
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If you cannot see the embedded video, click here.