Chipotle Needs More Domestic, "Responsibly Raised" Beef — Will You Produce It?



Chipotle Mexican Grill — you know them from such controversial advertisements as: “The Scarecrow” and “Farmed and Dangerous” — has been urging American farmers to supply more beef that meets their standards. In fact, similar to A&W in Canada (check out Andrew Campbell’s opinion piece on that decision), Chipotle has decided to cross the globe for beef. “The beef supply in the US is at a 60-year low, and we can’t get all of the Responsibly Raised beef (from cattle that are raised in a humane way and without the use of antibiotics or hormones) that we need,” wrote Chipotle’s communications director in response to…

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