Winter Cereals Manitoba, the Saskatchewan Winter Cereals Development Commission and the Alberta Wheat Commission have announced shared-funding for a technical specialist position at CIGI. The three-year funding agreement will be targeted at a fund a position aimed at improving the marketability of winter wheat. The position is co-funded by Winter Cereals Manitoba and the Saskatchewan Winter Cereals Development Commission providing 66% of the cost; AWC will provide 33% for a total investment of $225,000.
The technical specialist will be housed at the Canadian International Grains Institute (Cigi) in Winnipeg and will be responsible for market promotion and research and development of winter wheat.
This new position at Cigi will be responsible for market development strategies that promote winter wheat and provide a better return on investment for Canada’s winter wheat growers, says AWC. This will include providing technical marketing support to both domestic and international customers regarding milling and end use applications for winter wheat, coordinating research on winter wheat quality, and analyzing the market demands for quality to help the Canadian grain industry meet those demands.
Canadian winter wheat is typically used for specific types of breads such as flat bread, as well as Asian products such as noodles and steamed breads, but there is potential to continue expanding winter wheat end- uses. Furthering research and development as well as exploring new market opportunities could mean significant growth and profitability for wheat growers across the Prairies.