Let's Re-Evaluate Ag Lingo — "Animal Byproduct" Sounds Icky, Even To Me

Opinion

I must confess — I’m icked out by the word “animal byproduct”. There, I said it. That doesn’t mean I don’t understand what a byproduct is, nor does it mean I think byproducts shouldn’t find a home in animal or pet foods — these are safe, nutrient-dense feed ingredients — but in a world of buzzword-heavy branding and marketing, agriculture has a long way to go to meet consumers where they are. Why all this talk of byproducts? A&W Canada has once again raised the ire of many in the agriculture industry by rolling out its latest marketing scheme, this…