Hearing yourself on the radio or — gulp — seeing yourself on TV can cause cold sweats for some. An estimated 75% of us fear public speaking — now add in that the public discussion may be recorded and broadcast and it’s no wonder not everyone volunteers to speak to media. Of course, there are also those that are perfectly happy to say what they think, but don’t have much love for those dreaded journalists.
When it comes to sharing where food comes from or how animals are raised, there are few within the agriculture industry who don’t cringe at how farming is portrayed in the media, in children’s books or how it may be perceived by our largely-urban population. What can we do about it?
There are several ways and means to share how and why we farm the way we do, but there’s also the very real need to communicate the importance and intricacy of farming and food to consumers, politicians, bureaucrats and more. And that may very well mean interacting with media, something that many in agriculture don’t feel prepared for.
Farm Management Canada and Ag More Than Ever have teamed up to produce a webinar on the topic of working with media, and Real Agriculture’s Lyndsey Smith will act as host on November 6th, 2014, at 1:30 pm, eastern. The webinar is free, but participants must register ahead of time.
The webinar will start off looking at how media has evolved, what that means for agriculture, how to build relationships with media and discuss how we move past talking to our own industry and engage in meaningful dialogue with consumers.
For more details, or to register for the webinar, follow this link.