Tim Hortons, Subway Sourcing 100% Canadian Beef for New Products


In the last two days, both Subway Canada and Tim Hortons restaurants have announced they will source 100% Canadian beef. For Subway restaurants, this will mean featuring the new Prime Rib Melt and for Tim Hortons, the beef will be back in the steak & cheese panini (with a brand-new Chipotle-flavoured option) and, for a limited time, a new grilled steak & egg breakfast sandwich.

“The Canadian beef industry is thrilled to be providing SUBWAY Restaurants across Canada with 100% Canadian beef,” said Rob Meijer, President, Canada Beef. “This is a great opportunity for our local producers to showcase their top quality product in a premium quality sandwich.” On Tim Hortons also sourcing 100% Canadian Beef, Meijer said in a release, “Canada’s 68,000 beef cattle farmers and ranchers appreciate Tim Hortons’ commitment to offer top quality sandwiches featuring 100 per cent Canadian beef.”

Both chains have decided to season their announcements with consumer participation in social media. Subway is asking Canadians to share their quirky pre-game hockey rituals on Facebook and Twitter using #SUBWAYGetPrimed. The top 10 pre-game quirky hockey rituals in Canada will be profiled by Subway Canada in partnership with BuzzFeed.

Tim Hortons, on the other hand, has launched its “Steakholder” competition, running October 1-8, 2014 (see official rules). Canadian fans are encouraged to tweet @TimHortons with the hashtag #TimsSteakholder and reasons why their colleagues deserve a “Steakholder” lunch (Steak & Cheese Panini combos) to be entered into a random draw to win their own “Steakholder” meeting.

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