CANTERRA SEEDS Announces IP Partnership With Warburtons Bakery

Warburtons White BreadCANTERRA SEEDS has announced it has entered into an agreement with British baking company Warburtons on the production and commercialization of AAC W1876, a hard red spring wheat variety bred by Agriculture and Agri-Food Canada.

AAC W1876 was developed and tested by Dr. Richard Cuthbert and Dr. Ron DePauw of AAFC SPARC, and was supported through registration earlier this year by Warburtons. Warburtons, who offers variety-specific Identity Preserved contracts for a large amount of Canadian wheat every year, will begin contracting AAC W1876 this fall.

This is the first time the UK bakery has supported a variety through the Canadian registration system. Warburtons representatives are enthusiastic about the variety and predict it will become a major part of the company’s program.

“We have a commitment to our customers to deliver the best possible products every day,” says Warburtons program manager Adam Dyck. “We are very excited about the potential of this variety. From what we’ve seen, it will deliver excellent quality for Warburtons’ baking process, while also meeting the agronomic needs of farmers.”

Warburtons is so keen on AAC W1876, says CANTERRA SEEDS, that the main challenge was to have commercial volumes of the variety in place to meet Warburtons’ needs. To achieve this, the company accelerated production by growing seed in New Zealand, which has an opposite growing season to Canada. Warburtons Identity Preserved Production contracts will be available at select Paterson Grain and Richardson Pioneer locations soon.

Related: How Warburtons makes the perfect loaf with Canadian wheat

 

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