Imagine selling 30 000 individual cow pies (within thirty minutes of going live). That’s what Cards Against Humanity was up to on Black Friday.
The boxes, containing pasteurized bull feces branded as the company’s best and only deal of the year, were priced at $6.00, and though CAH is known for its love of outlandish pranks and dark humour, these could not have been more straightforward.
Yet, many purchasers were angry and disappointed by what appeared in the mail. Others asked to cancel their orders. One consumer went so far as to say the advertisements were misleading and unfair.How could a company actually sell manure in a fancy gift box? CAH’s game co-creator, Max Temkin, had little sympathy.
If you buy the poop expecting it to be something else that’s not poop, you’re actually buying a valuable life lesson for $6.
— Max Temkin (@MaxTemkin) November 28, 2014
But, why would a company sell Texan cow crap?
“We all really hate Black Friday, it’s just kind of a horrible day,” Temkin told Time. “It comes after this day where you’re supposed to be thankful for what you have, and then it’s just this whole huge media spectacle of people fighting each other to save $50 on a TV.”
The company made $0.20 per pie, with the proceeds going to anti-poverty organization Heifer International.
— Orlando Jones (@OGOrlandoJones) December 12, 2014
— Tai Derks (@Yggdrasilly) December 11, 2014
— Jason Tagmire (@jtagmire) December 13, 2014
Buying @CAH‘s Bulls#*t on Black Friday Seemed Subversive at the Time But Now I Really Don’t Want to Get Feces in the Mail: a story about me
— Melissa Van De W. (@melissavandew) December 2, 2014
— Melissa Harris (@ChiConfidential) November 28, 2014
.@CAH I’m not even mad that you sent me dry poop. Thanks for the cool box!
— Cassandra Murray (@cass_mu) December 14, 2014
— Mike Campbell (@rentfn) December 14, 2014
Well I’ll be damned, @CAH actually did send poop through the mail. I was sure they meant it figuratively. Oh well, at least I got a button.
— Adam Salzer (@TheSalzerEffect) December 13, 2014
I am now reflecting on why I chose to purchase a box of poop from @CAH.
— Kyle Hale (@kylethale) December 13, 2014
— Cally Kari Shokka (@callykarishokka) December 13, 2014
— ?livia (@OliviaRuiz22) December 12, 2014