Pin-Ups and Protein: Coca-Cola Expands Further into Dairy with "fairlife" Milk

Opinion

Coca-Cola announced its acquisition of equity stakes with Select Milk Producers, Inc. of Fair Oaks Farms Brands, LLC in 2012. Then, the acquisition was largely based around “Core Power,” a milk shake marketed as a high-protein, natural, post-workout drink. But few knew much about the company’s move into dairy until the “fairlife” milk brand recently began its national conquest in the United States. Fairlife markets its milk as a value-added product, with 50% more protein and calcium and half the sugar of other milk, while also being lactose-free. According to fairlife, the company uses a cold filtration technique to separate their…