How has farming changed? Put another way, how have expectations of farmers changed? Significantly, says CropLife Canada president and CEO Ted Menzies. And, what’s more, farmers are rising to the challenge.

Real Agriculture’s Shaun Haney sat down with Menzies at the recent Grow Canada Conference held at Ottawa, Ontario, earlier this month, to talk about agriculture politics, trade and leadership. Menzies discusses how farmers themselves are interacting and participating in agriculture conversations like never before, and this is a great thing, though no one said it would be easy.

Listen to the interview below to hear this interesting discussion about farmers learning to be open and honest and why honing their communication skills will be a true asset going forward.

More with Ted Menzies: The Real Leaders Series

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