Federal & Industry Funding Partnership Commits $19 Million to Canola Market Development

The Canadian canola industry’s goal of 26 million tonnes of sustainable production by 2025 got a $19 million boost today with a joint federal and industry funding announcement made during CropSphere 2015.

Federal agriculture minister Gerry Ritz was on hand at Saskatoon, Sask., to announce $9.5 million of funding aimed at further market development and continued stable and open trade for the oilseed crop. Shortly thereafter, Canola Council of Canada president Patti Miller took to the stage to announce industry-matching funding to bring the total investment to $19 million.

More specifically, the funding will be used to:

  • Develop a deep understanding of social, economic and political drivers of the target geographies
  • Engage experts to develop strong partnerships with key influencers
  • Educate the end-user in the positive attributes of canola oil and meal
  • Contribute and coordinate with partners on market access barriers

Check out all of our coverage of CropSphere ’15 by following this link!

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