Rocky Mountain Equipment CEO in Wild Crash in Dakar Rally

(El Martillo Racing/Facebook)
(El Martillo Racing/Facebook)

The CEO of a major farm equipment dealer in Western Canada has been released from a South American hospital after a wild crash in the Dakar Rally in Bolivia (see video below.)

Not only is Matt Campbell the head of Rocky Mountain Equipment, which operates 38 farm equipment dealerships across Western Canada, he’s also the principal driver for El Martillo Racing. This was his second time participating in the legendary off-road endurance race.

According to a post on the team’s Facebook page, Campbell and his passengers amazingly “did not suffer too many damages other than bruises to the hide and pride.”

The post continues to say a water crossing was incorrectly marked on the track: “The race car was moving at a speed of 174 km/h when suddenly they found the water cut 5 feet deep… There was not much to do but hang on and resist the crash.”

(Campbell’s crash occurs around the 17 second mark.)

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