Rob Meijer, president of Canada Beef Inc, gives an explanation of The RoundUp App, and some insights into the hope for future versions.

Canada Beef Inc and BTI Brand Innovations have created an app to help consumers find, cook and learn about beef.

The app provides access to recipes and meal ideas; cooking tips; short how-to videos; tenderness guidelines; an interactive version of Canada Beef’s cuts chart poster; shout outs to contests, events and news; and the capability to ‘favourite’ content.

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The app is hoped to be used as a reference tool for shoppers, with some interesting potential for the future. Canada Beef Inc hopes that coupling geotracking technology with the mobile platform may make it easier for app users to find Canadian beef.

‘The Roundup’ is currently available for Android and Apple platforms.

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