Beef Centre of Excellence Opens Doors

A new training and education facility built to promote Canadian beef officially opened its doors on Monday.

Agriculture Minister Gerry Ritz and Michelle Rempel, Minister of State for Western Economic Diversification, joined beef industry officials for the opening of the Canadian Beef Centre of Excellence in Calgary, Alberta.

“Our government is proud to see this world-class facility up and running,” said Minister Ritz in a press release. “This centre will allow our industry to test market new products and will be a window on the world for Canada’s top-quality beef.”

Equipped with a full commercial kitchen, meat case, classroom, dining facilities and broadcast capabilities, the centre will be used to host domestic and international customers.

“The opening of the Canadian Beef Centre of Excellence is the fulfilment of a shared vision to build a world-class facility that will bring the Canadian beef brand to life,” said Rob Meijer, president of Canada Beef Inc — a producer-funded and run market development organization.  “The centre will help the Canadian beef industry tell its story about the beef producer, our product, our world-class standards, and sustainability to customers around the world.”

Meijer continued, saying the facility will be “a nexus where the Canadian beef industry can drive innovation, build knowledge and awareness, foster important relationships and ultimately create value for Canadian beef and veal producers.”

Construction of the centre started in the summer of 2014 after Canada Beef, Western Economic Diversification Canada and Agriculture and Agri-Food Canada committed $3.8 million to the project.

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