The word ‘brand’ is no longer limited to the mark that differentiates livestock. It’s used in business as well, identifying company goals, visions and business characteristics.
“We all have a brand,” Faith Matchett,vice president of eastern Ontario and Atlantic operations for Farm Credit Canada, told Lyndsey Smith in an interview. “The question is, do we intentionally have a brand or not?”
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Matchett was at the annual general meeting for the Canadian Young Farmers’ Forum in Ottawa. Further west, ‘branding’ wasn’t far from the minds of participants of TechTour Live either, as Donald Cooper, professional speaker, encouraged audiences to think of themselves as business people who happen to be involved in farming. There are many ways to make your business profitable, he said, encouraging participants to identify what is unique to their company to build a brand.
A human resource plan can be important in brand development, Matchett told Lyndsey. Set expectations for staff, family and outside hires, then follow up with them.
There’s opportunity for farmers, Matchett says, to intentionally brand their operations.
Are you building your brand?
Farm Credit Canada’s Faith Matchett in conversation with Lyndsey Smith at the Canadian Young Farmers’ Forum in Ottawa.
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