Trimble Buys Food Traceability Software Company

Trimble has bought HarvestMark, a food traceability and quality inspection company. HarvestMark collects information on food movement and sales, with an eye to food safety tracking and supply chain management.

The acquisition of HarvestMark “further enhances” Trimble’s position in agriculture and transportation and logistics within the food supply chain, the company says.

The addition of HarvestMark to Trimble’s Connected Farm platform will “enable producers to make real-time decisions that improve the quality and safety of fresh food grown on their farms. By monitoring their quality metrics, producers can ensure they are delivering the highest quality fresh food to the retailer while reducing the likelihood and impact of a foodborne health event,” says Trimble in a press release.

The HarvestMark portfolio includes four software-as-a-service products: PTI & Item Level Traceability; DC Insights; Retail Insights; and, Connect.

The food industry is being transformed by demands for greater transparency, quality and safety, creating opportunities to provide meaningful analysis of food from the farm to the fork. HarvestMark provides applications for food producers, distributors and retailers to address these demands to deliver predictably higher quality, fresh food to build buyer loyalty, drive sales and improve profitability.

The HarvestMark business will be reported as part of Trimble’s Field Solutions Segment. Financial terms were not disclosed.

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One Comment

BIGGBULLS

Harvest mark is a joke. The idea was created by a printer in Pensacola Fla. who was trying to corner a market. I personally printed labels for a grower who was buying produce from other growers and putting his Harvest mark number on the produce. Think about it by the time they figure out what produce item caused the ‘illness”, the item has already been bought and used or tossed due to the item rotting.

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