Canadian Western Agribition (CWA) has signed a Memorandum of Understanding (MOU) with Beef Australia. The MOU outlines the opportunity for the two parties to “cooperate in international marketing and promotion, as well as exchange best practices in the areas of livestock management and event planning,” according to a CWA press release.
Signed May 6th in Rockhampton, Queensland, Australia, the partnership is intended to build on the success of both of the show’s international reputations, says Marty Seymour, CEO of CWA.
The Australian Beef cattle show features 4,500 cattle from over 30 breeds in a six day event similar to CWA’s annual show hosted in Regina each year. International visitors from around the world attend the show to source Australian beef cattle genetics, attend seminars, and participate in a trade fair with more than 500 businesses.
Seymour led the trade mission to Queensland with a group delegates consisting of eight Saskatchewan-based cattle producers looking to expand the reach of their purebred beef interests and increase trade between the countries.
A portion of the trade mission was funded through Growing Forward 2, CWA reports.