Better Beef Traceability Translates to Bigger Profits in Practice and On Paper



If you’re keeping tabs on Ontario’s beef industry this Local Food Week, you’ve seen how a company’s profile can grow when it markets its brand effectively, promotes itself tirelessly, and stands on values instead of gimmicks. A prime example is VG Meats, which seems to be popping up everywhere. VG stands for Van Gronigen, a Simcoe, Ontario, family who have been retailing beef for 45 years. Four young, industrious and principled brothers have taken over the reins (at least that’s the way it appears to the outside world), and their commitment to the beef industry is really amazing. One of…

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