Mind Your Farm Business — Ep. 1: The Art of Goal Setting


Mind Your Farm Business (MYFB) is a 12-part audio series exploring a wide-range of farm business management topics. Featuring thought-provoking leading experts in an engaging format, MYFB is brought to you by RBC Royal Bank.

What’s the plan for your farm?

If that question seems far too large and long-term to answer effectively, you’re exactly right. A big-picture plan isn’t something that you achieve in one step. Instead, what happens five, 10 or 25 years from now is the culmination of daily decisions, monthly task, and seasonal choices.

But what guides those smaller stepping stones to the bigger, long-way-out vision of what will be a multi-generational farm business? It starts with deciding where it is you want to go, and then zeroing in on goals and commitments from the very basic and up in order to get there.

In this inaugural episode of the Mind Your Farm Business audio series, Real Agriculture’s Shaun Haney asks Dr. David Kohl, agriculture economist and professor emeritus at Virginia Tech, about the art of goal setting.

In the audio below, Kohl answers if goals are really necessary, how having goals still means a farm stays flexible and nimble, and why goal setting is the first step to achieving business success as you define it.

Disclaimer: Royal Bank of Canada and its subsidiaries are not responsible for the information provided in this podcast, and this information does not necessarily reflect the views of Royal Bank of Canada or any of its subsidiaries. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by Royal Bank of Canada or any of its subsidiaries.

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