The Canola Council of Canada (CCC) has launched a new campaign encouraging all involved in the canola value chain to share “the personal and community impact of canola, benefits of increased market access and positive impact that an ambitious Trans-Pacific Partnership (TPP)” would have.
The website — canolacountry.ca — and social media push using the hashtag #CanolaCountry is designed “to showcase the impact of canola across Canada and benefits of international trade,” according to CCC. More than 90% of Canadian canola is exported as seed, oil and meal.
According to the Canola Council, the TPP could remove tariffs on canola oil and meal in key export markets such as Japan and Vietnam; improve science-based rules for biotechnology; implement more predictable sanitary and phytosanitary measures; and, Immediately eliminating tariffs on canola oil and meal could increase Canada’s exports by up to $780 million per year, about one million tonnes of oil and meal.
“Through the #CanolaCountry campaign, we are helping Canadians understand what canola means to our prosperity, livelihoods and communities across Canada,” says Patti Miller, president of the CCC. “We are inviting Canadians living and working in Canola Country to share what canola’s success means to them at and on Twitter, using the hashtag #CanolaCountry.”
The new website canolacountry.ca features information on canola, the benefits of market access and the TPP, user-submitted photos from across Canada on what #CanolaCountry means to them, as well as a video.