Ontario Corn Fed Beef Brand Expands Reach to United Arab Emirates

In a move that could add approximately $1 million in value to its farmer-owners, the Ontario Corn Fed Beef brand has announced a strategic partnership in to the United Arab Emirates (UAE).

OCFBStory_Infographic_WebRecently, a delegation of guests, including chefs and distribution partners from the UAE, toured Ontario to better understand what goes in to the Ontario Corn Fed Beef brand, says the organization.

“We’ve already seen incredible growth in our home province, and the partnerships we’ve made around the world, including the UAE, mean we are increasing value for our domestic partners and our farmers, helping our local economy,” says John Baker of Ontario Corn Fed Beef.

Over the past year, the Ontario Cattle Feeders Association (OCFA) has made a significant investment in developing the export market of the United Arab Emirates.  As part of this export strategy, in February 2015 Canada Corn Fed Beef, as the brand is known internationally, was introduced in Dubai at the world’s biggest annual food and hospitality show, Gulfood.

The UAE currently imports approximately $50 million of chilled boneless beef annually.

The increasing demand for high quality grain fed beef produced under Halal regulations provides the Ontario industry, who are all certified to produce Halal products, a significant advantage over our domestic and international competiton, says OCFB.

Currently Ontario represents over 75% of the total volume of Canadian beef exports to the UAE. OCFA estimates the growth potential for the Canada Corn Fed Beef brand at 75 MT valued at $800,000.

 

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