It’s hard to fathom walking a trade show with over 2,900 exhibitors and 451, 000 visitors, but Shaun Haney and Jason Stroeve did just that this month, when they found themselves in Hanover, Germany, for Agritechnica.
Exhibitors used some unique tactics to catch the eye of passers-by (like virtual reality tours and ninja cats on stilts). But, like all trade shows, says Haney in the following video, the priority really was in developing relationships and connections with attendees.
Shaun Haney talks us through some of the ways vendors make potential clients comfortable at Agritechnica. It’s all about the social network.