Agritechnica 2015: The Social Network

Photo by Swen Pförtner.
Photo by Swen Pförtner.

It’s hard to fathom walking a trade show with over 2,900 exhibitors and 451, 000 visitors, but Shaun Haney and Jason Stroeve did just that this month, when they found themselves in Hanover, Germany, for Agritechnica.

Don’t Miss TechTour LIVE – Register Today!

Exhibitors used some unique tactics to catch the eye of passers-by (like virtual reality tours and ninja cats on stilts). But, like all trade shows, says Haney in the following video, the priority really was in developing relationships and connections with attendees.

Shaun Haney talks us through some of the ways vendors make potential clients comfortable at Agritechnica. It’s all about the social network.

Watch more from Agritechnica ’15!

Wake up with RealAgriculture

Subscribe to our daily newsletters to keep you up-to-date with our latest coverage every morning.

Wake up with RealAgriculture

Please register to read and comment.


Register for a RealAgriculture account to manage your Shortcut menu instead of the default.