Farm management software startup Farm At Hand is merging with grain marketing firm FarmLink Marketing Solutions.
The app and Farm At Hand brand will be maintained and available for free to any user, says Kim Keller, co-founder of Farm At Hand, in the interview below. FarmLink clients’ data will be integrated into the Farm At Hand platform, subject to their consent,
“It’s high time that we get agriculture and farming systems advanced along with the productivity we see in other sectors with technology and apps,” FarmLink’s co-founder Brenda Tjaden Lepp told RealAg. “I think it’s going to be a real game-changer for us.”
For FarmLink, she says the real-time availability of information on a farm’s grain volume, quality and location will free advisors up to focus their energy elsewhere.
“The problem of not always knowing and not having information right at hand hasn’t been solved on a broad basis yet, and so over the last month or two as we’ve been looking at working with Farm At Hand, it’s been a mind-blowing process of looking at the capabilities this simple little app has,” she says.
FarmLink and Farm At Hand have also started meeting with other farm service providers to discuss using the app if a farmer chooses to share their information.
“We plan on building out the platform for every ag service provider that a farmer works with, from the agronomist to the grain buyer and everything in between, including sensors, the “Internet of Things”, you name it,” says Keller.
Financial terms of the arrangement were not disclosed. FarmLink was previously an investor in Farm At Hand.
Kim Keller discusses Farm At Hand’s merger with FarmLink Marketing Solutions:
Related: Keep Your Farm At Hand with Free App and Mobile Interface