The agriculture equipment colour spectrum goes beyond the traditional red, green, yellow and blue that we’re accustomed to in North America.

As RealAg’s Shaun Haney notes in this video from Agritechnica ’15, there are many manufacturers around the world that don’t have a noticeable presence in North America, but might hold significant market share elsewhere.

“I think that really speaks to the opportunity for innovation in the machinery sector. The more companies we have working on new technologies and innovations, the better it is for farmers around the world,” notes Shaun.

Find much more from Agritechnica ’15 here!

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