SaskCanola Launches "License to Farm" Advocacy Documentary


SaskCanola launched the premier of a 30 minute documentary today, at Crop Production Show in Saskatoon. It’s hoped the film, titled License to Farm, will motivate farmers to join conversations about food, and become advocates for the industry.

“It is crucial for the future of agriculture in Canada that industry members – particularly farmers – take a seat at the table when it comes to conversations about food,” said Janice Tranberg, executive director, SaskCanola. “License to Farm is designed to give farmers the tools and information they need to continue to earn consumer support and strengthen relationships with the people who eat the food that they produce.”

The film will be public at starting at 12:00pm CST on January 15, 2016. A live Twitter chat will be held from 12-1:00pm CST using #LicenseToFarm.

License to Farm was supported by SaskCanola, the Government of Saskatchewan and the Government of Canada.

Can’t see the embedded interview with Janice Tranberg? Find it here. And check out License to Farm (above, and available at

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