A Bright Start to a Winter Morning — Egg Farmers Get Creative in Marketing Eggs

Egg Farmers of Canada took a creative approach on Tuesday morning to raise awareness about egg nutrition and production while giving people in Canada’s largest cities a bright start to a mid-winter day.

Egg farmers and EFC staff handed out thousands of free egg breakfast sandwiches and potted yellow daffodils after setting up “pop-up gardens” in Montreal, Toronto and Vancouver.

“We wanted to help Canadians wake up to yellow with the natural goodness they need to start their morning off right,” noted Bonnie Cohen, Director of Marketing and Nutrition at Egg Farmers of Canada.

Here are some of the tweets featuring EFC’s #wakeuptoyellow hashtag:

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