Keeping Food Marketers in Check for Cheeky Labeling



When I went to make supper last week, a new label on a product we’ve bought for years caught my attention. The Non-GMO Project Verified label – a label that has been popping up on all kinds of products – was hard to miss. I couldn’t help but review the entire package for claims and started imagining that marketing meeting at Cartelli Foods, the makers of Minute Rice: The Boss: “Before we adjourn is there any new business” Slick Marketer: “Yes, actually. I wanted to run a quick idea by everyone.” “Alright, but make it quick, I’ve got a tee-time”…

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