Federal Agriculture Minister Lawrence MacAulay was in Calgary on Wednesday to announce almost $2.6 million for developing markets for Canadian beef cattle genetics.
The Canadian Beef Breeds Council will use the funding to “implement a market development strategy, attend international trade shows and lead missions to raise awareness of Canadian beef genetics,” focusing on key markets in the U.S., Mexico, Europe, China and Kazakhstan.
“The continued support from the Government of Canada has been instrumental in enabling CBBC to showcase our exceptional beef cattle genetics to the world resulting in new opportunities that directly contribute to the economic sustainability of the family farm,” said David Bolduc, president of the CBBC.
In 2015, the Canadian beef genetics industry reported more than $31 million in export sales of live breeding cattle, semen and embryos.
The $2.588 million commitment comes from the AgriMarketing Program under Growing Forward 2.
— Lawrence MacAulay (@L_MacAulay) March 3, 2016