Today is St. Patrick’s Day and of course everyone is supposed to wear green, drink green beers and celebrate Irish culture. The colour green is not only synonymous with leprechauns and lucky charms. Agriculture also attaches itself to this color that sits between blue and yellow on the spectrum of visible light.
Here is a quick list of what makes agriculture green:
- Your thumb – Everyone in agriculture is grower at heart, which requires a true green thumb. Having the skill to grow plants requires that special knack to grow plants. If you don’t have that green thumb, chances are you are not getting as high of yields as the rest of your peers.
- Our focus on sustainability – The colour green is synonymous with the environment which is maintained by sustainability. Farmers are immensely focused on the long term sustainability of their herd, the land and their farms. Farmers are the original environmentalists focused on sustainability.
- John Deere – Well this one was easy. When I say green, you say John Deere. The brand equity that John Deere has with the colour green is out of this world. If I asked you if you drive green, you would know exactly what I am talking about.
- Plants – You cannot have plants without the color green. Thank goodness for chlorophyll.
- Agriculture logos – Our industry is full of association and company logos that include green. Whether it is Syngenta, Monsanto, RealAgriculture, Grain Farmers of Ontario, or Cereals Canada, green is a staple colour in agriculture logos.
Happy St. Patrick’s Day!!!!