When Will Real, Honest, Good Food Win Out? A Canadian Rancher’s Take on Earls’ Beef Campaign

by

Opinion

Editor’s note: This post was originally published on author Adrienne Ivey’s “View from the Ranch Porch” blog. Earls Kitchen and Bar has set the Canadian farming world all a-twitter. The restaurant chain has recently launched a new marketing campaign promoting their latest development in beef — “Certified Humane” and raised without the use of antibiotics or added hormones and steroids. *Sigh* I don’t (didn’t) mind Earls as a dining option. Up until now, they sourced their beef for their 56 Canadian restaurants here, in Canada. They have great summertime patios, and they make fantastic Caesars. Their head office is in Vancouver,…

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