Early last week, leaders from the Canadian Roundtable for Sustainable Beef (CRSB) met with Earls Restaurants to discuss sustainable sourcing. By mid-week, the company announced it had made a mistake.

“I think it was unfortunate that it happened in the first place,” Fawn Jackson, executive director of the CRSB, told Shaun Haney in an interview, “but we’re really happy to see Earls return to sourcing Canadian and to commit to better engage in the Canadian sustainability discussion.”

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Touted as “the go-to forum on sustainable beef,” the CRSB is a multi-stakeholder initiative aimed at advancing sustainability efforts in the beef industry.

Beyond benchmarking sustainability through an assessment of the Canadian beef industry (expected this fall), the CRSB is also developing framework to enable verification of the overall sustainability of individual operations and processing plants.

The indicator development phase is still underway, but, Jackson explained in the interview that “not using antibiotics or growth promotants should not be confused with sustainability assurances or marketing”.

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Overall, Jackson is positive that the public’s response since the initial Earls announcement speaks to a trust in Canadian beef.

One thought on “Canadian Roundtable for Sustainable Beef “Really Happy” to See Earls Make Canadian Commitment

  1. I am old enough to remember the Fuller’s connection to the A&W chain when they lived in Edmonton, and had the pleasure of visiting with them at my restaurant several times. The success of the campaign (doubling sales) of the no antibiotics or growth hormones of A&W should be applauded by ranchers because it increases the consumption of beef in Canada that is NOT old dairy cow beef slaughtered in Pasco, Washington, as all of its competitors product is. Although A&W burgers are more expensive than the “Pasco cows” the quality of the burger is much better. I only hope that they source all of their beef from Canadian sources rather than grass fed Brazilian or New Zealand beef.
    Just a note that humanely raised pork from Ontario and Quebec will never enter the Hallal or Kosher markets as all pork is considered unclean by Muslims and Jews. Just saying.

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