Earls Wants to Make It Right, Says Corporate Chef Phil Gallagher

Photo via Earls.

In a move that surprised many in the Canadian cattle industry, Earls Kitchen + Bar announced Wednesday that the chain will source as much beef as possible from Alberta.

“We are listening to Canadians, and primarily out of Alberta, we’re listening to the industry,” corporate executive chef Phil Gallagher told RealAgriculture’s Shaun Haney in an interview (included below). “We realize that we should have worked harder with local ranchers and industry to create a supply of beef that met our criteria.”

Earls originally announced the move to 100% “Certified Humane” beef a little over a week ago, but after receiving a storm of social media backlash, the company has decided to rethink its decision.

“We want to fix it,” said Gallagher. “We want to make it right.”


Check out the podcast options at the bottom of this post.

After 2-3 years of research into beef programs that assured consumers of ethical treatment through an audited process, the company decided on the “Certified Humane” label, operated under the American not-for-profit organization Humane Farm Animal Care.

But many Canadian producers feel the designation implies their uncertified beef has not been raised with animal welfare in mind.

“We believe Albertans are raising their beef humanely,” Gallagher explained, “and this was never our intention to imply anything other than that.”

Beef sourced from Canada won’t necessarily be labeled “Certified Humane,” but the company won’t be changing its animal welfare criteria, and will look for programs that offer audited assurance of quality product.

There are no timelines yet, but Earls’ goal is to ultimately have all of its beef sourced from Canadian producers. He says they have already had “a lot of ranchers” reach out to offer help.

 

RealAgriculture News Team

A team effort of RealAgriculture's videographers and editorial staff to make sure that you have the latest in what is happening in agriculture.

Trending

Wheat prices jump into August — This week in the grain markets

This week, winter wheat prices touched a three-year high, but it didn’t last. Chicago SRW wheat prices for September 2018 gained 5 per cent or about 26 cents US/bushel to close at $5.56. While the December 2018 contract was up 5.4 percent — or nearly 30 cents — to finish a tad under $5.80. In…Read more »

Related

One Comment

Colette McLean

If Earl’s had investigated as they say for 2 years, they would have found out that the “humanely raised” imprimatur is nothing more than a bogus marketing scheme that preys on people’s fears and lack of knowledge. Had they truly investigated as they say, then they would have found out that Canadian beef is a high quality safe product and animals are not being abused or deprived of their well being. Is there room for improvement…..sure!!! there always is room, however purposefully misleading the public with an self-proclaimed accreditation standard is at best disingenuous if not libelous against the products that are not meeting their so-called criteria. Note how they refuse to acknowledge that the present Can. beef, meets their criteria. Pathetic!!

Reply

Leave a Reply

 

This site uses Akismet to reduce spam. Learn how your comment data is processed.