Taking a Timbit Lesson from Tim Hortons

by

Opinion

If you listen to the radio in Canada at all, you’ve likely heard the same advertisement I’ve heard. It’s the man describing the 200 thousand kids that take part in the Timbits soccer program, with a child thinking 200 thousand children must be every kid in the world. Every time I the commercial, I wonder…how many cups of coffee do you think it sells for Tim Hortons? The advertisement must be costing the coffee-chain hundreds of thousands, but not one single mention of the sandwiches, coffee, or iced-capps. I think the world of agriculture can take a cue. Corporate responsibility is…

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