The co-chairs of the Canadian Beef Industry Conference were beaming on Thursday, as the inaugural beef industry event wrapped up in Calgary.
With the theme “Putting It Together…,” the conference brought together the Canadian Cattlemen’s Association, the Beef Cattle Research Council, Canada Beef and the Canadian Beef Breeds Council, along with hundreds of beef producers at the Grey Eagle Resort.
“Anecdotally, what we’ve heard from people right from the opening reception on Tuesday evening has been incredibly positive,” notes co-chair Rob Smith, cattle producer and CEO of the Canadian Angus Association in the video below.
As his colleague Virgil Lowe explains, the concept for CBIC came from the national beef strategy initiated in 2013. One of the four main pillars of the strategy was to increase connectivity within the beef value chain.
“The purpose of the event itself is to firstly, deliver the message of the national beef strategy and secondly, to create the meeting place for the Canadian beef industry now and going forward into the future,” explains Lowe, also a beef producer and an associate with Dentons Canada LLP. “I think we can say we’ve successfully created the first one and we have plans to continue on in perpetuity.”
Smith and Lowe joined Shaun Haney to wrap-up the conference, discussing the demographics at the event, the speakers and plans for 2017:
More from CBIC ’16:
- Earls Restaurants Moving on from “Incident” to Partnership, Says President
- Beef Market Update — CBIC ’16 Edition: Buying Back Demand
- McAllister Recognized With Beef Industry Award