Maintaining public trust in the way food is produced has become a top priority, not just for farmers, but for the entire agriculture sector, including the seed industry.
“Right through the whole value chain, we have to get involved. We’re a small sector in Canada now…and to have our voice heard against the activists who have turned up the volume, we need to do that as well,” says Brenda Trask, manager of communications for seed distributor SeCan, in the video below.
Coinciding with the member association’s 40th anniversary, SeCan is raising support for Farm & Food Care Canada and calling on others in Canadian agriculture to act in raising awareness about modern farming.
“We’re trying to get everyone, farmers, seed industry colleagues, folks in the livestock industry involved. It’s really important that as an agricultural sector our voice becomes louder,” she says. “One of the ways to do that is to support Farm & Food Care Canada.”
Under the “Growing Trust” initiative, SeCan is matching member donations to Farm & Food Care. They’ve also launched the action-oriented “t’Ag, You’re It” slogan on t-shirts and stickers, encouraging people in the ag community to “get in the game.”
“It’s not just for individual farmers, seed growers or SeCan members. It’s everyone from the crop input industry, the livestock industry, right through the food processors and even the grocery stores and retailers,” says Trask. “We’re all in the food business. It’s about food, almost more than it’s about agriculture.”
The Growing Trust campaign will run until the end of 2017, she notes, while the “t’Ag, You’re It” graphics — which don’t refer to SeCan anywhere — are free for anybody to use.