Ag More Than Ever — the ongoing industry initiative aimed at improving perceptions about Canadian agriculture — has launched a new campaign urging people involved in agriculture to “be someone who does something” about how people view modern farming.

Featuring submitted footage from dozens of people from across Canada (including a few of our own ‘somebodies’ here at RealAg), the campaign aims to inspire people to start a conversation about agriculture.

Check it out!

(Find additional footage and meet the people who appear in this video at AgricultureMoreThanEver.ca.)