When you give away a million dollars you get people’s attention.

That was Pioneer’s plan when it launched its ‘Seed for Life’ promotion in 2015. Earlier this month at Canada’s Outdoor Farm Show, the company announced that Marc-André Pilon, a farmer from Saint-Polycarpe, Quebec, had won the grand prize of $50,000 worth of Pioneer seed for 25 years. That’s a grand total of $1.25 million-worth of seed.

In this interview, Pioneer eastern sales lead Collin Phillip explains that the contest gave the company a different way to market their corn and soybean products and create some noise in the marketplace.


Phillip notes that a new program for 2017, ‘Seed for a Season’ will move away from the one big prize and instead offer 20 prizes of $25,000 each.

Click here for more Canada’s Outdoor Farm Show Coverage.

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