She’s a celebrity who uses her fame to pitch everything from gluten-free diets to colon cleanses. Does any of it work? Should you care?
In our first RealAg Bookclub podcast, co-hosts Shaun Haney and Bernard Tobin talk with Tim Caulfield, author of Is Gwyneth Paltrow Wrong about Everything? to find out what happens when celebrity culture and science clash and what are the implications for agriculture. During the interview, Caulfield shares his thoughts on the current status and future of scientific literacy; what agriculture can learn from the fame game to help educate consumers about their food; and, why movie stars are not held to the same standards of ‘social licence’ as farmers and food producers.
Register to see Tim speak at Grow Canada
Caulfield also comments on whether it’s possible to build or create “Rock Star Farmers” to help agriculture use stardom to gain traction with consumers through popular culture. Our co-hosts – in the pursuit of their own fame and fortune – also ask the author about the chances of winning celebrity as actors, musicians or hockey players. Does Caulfield recommend they quit their day job? Tune in and find out.
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