The Canadian Dairy XPO enters its fifth year in 2017 with plans to create a better experience for both dairy producer and show exhibitors.
In 2016, the CDX opened the doors to a new permanent Cow Coliseum at the Stratford Rotary Complex, its permanent site, and welcomed more than 15,000 visitors. This year the show is slated for April 5 and 6. CDX general manager, Jordon Underhill, explains that for the first four years the dairy showcase has focused on growth, but that emphasis will shift in 2017 as CDX looks to “bolt on” events before and after the event to create a larger dairy experience.
Underhill explains that CDX is now actively working with the Ontario Spring Discovery Show and the Ontario Holstein Convention to connect and collectively co-brand and market the events, which run consecutively over a seven-day period.
Other elements of CDX are also continuing to evolve. In this interview recorded at World Dairy Expo, Underhill also explains that the CDX dairy education program will have a much stronger focus on business and tactical training in 2017.
“Dairy farmers are business men and women who are managing multi-million dollar operations,” says Underhill. To meet these business needs the education program will feature a range of practical skills development including negotiating, strategic decision making and how to brand your farm.
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