Marketing Purebred Cattle Through Agribition & Which Breed is Best: A Producer Panel


Agribition is about a lot of things — every year the event hosts cattle shows, sales, a tradeshow, and even live entertainment. Ultimately, though, Agribition is all about the ranchers.

With the help of the Agribition newsroom staff, Shaun was able to gather up a panel of purebred cattle breeders to discuss the industry, the challenges, opportunities, and anything else on their mind.

The panelists are Jim Symens, Riley Lafrentz, and Katie Wright, each of whom also showed cattle during Agribition. What’s evident from the beginning of this discussion is that this group is fully committed to the purebred cattle business. All three panelists have unique backgrounds, experience, and perspectives on the purebred industry and what makes someone successful.

Listen on as these ranchers also answer the eternal question of which cattle breed is truly tops:

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