New Year Prediction: Your Natural Capital Will Be Trending

by

Opinion

Every decade or so, the rest of the world realizes how cool it is to be a farmer — to be someone with “natural capital,” that is, a steward of natural resources such as healthy soil, clean water, and good air. In my lifetime, it’s happened a few times in North America, driven initially by music. For example, in 1969, New York state dairy farmer Max Yasgur welcomed hundreds of thousands of music fans to his gently rolling, sprawling 600-acre farm near Woodstock. Stepping up to the microphone to introduce himself, he tentatively started his sentence with the words “I’m…

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